Selected Work
Sprite
A chatbot that aims to be a friend for Gen-Z users around LATAM
Homedoctor
A patient-first health robot bringing households and hospitals together.
Coca-Cola
Renewing the web for one of the most important Universities in Mexico
IBERO
Renewing the web for one of the most important Universities in Mexico
Coming Soon 🚧
FIFA + Walmart
Leveraging prize and activation management management for Coca-Cola bottlers
Coming Soon 🚧
Coca-Cola
A smart, field-embedded e-learning companion for market visits
About Me
I believe good design creates meaningful experiences for people and businesses.
I’m a Product Designer with experience leading UX across consumer, enterprise, and hybrid physical–digital products. I’ve worked at Redbox Innovation, Propelland, and Hibrids, collaborating closely with product managers, engineers, and stakeholders to translate complex requirements into clear, intuitive experiences.
Alongside my professional practice, I teach postgraduate design courses. Teaching has strengthened how I structure ideas, communicate design decisions, and approach problems systemically, reinforcing a design process grounded in empathy, collaboration, and thoughtful execution.
Currently reading:
from Dirk Vis
I love discovering new sounds. Curating playlists is how I capture moods, moments, and stories, each one a small reflection of how I see and feel the world.
This isn’t a playlist, it’s a hug
A warm hug, in playlist form
It's the 80's and you're getting ready to go dancing
Pre-night energy
PPJALVC
My jazz favorites, forever
Cool Shit From
A series of yearly playlists documenting my listening, start to finish